The world of AS

We manufacture toys that are unique, innovative, lasting and low in price.

The company

AS is a Greek company, which was founded in 1990 in Thessaloniki. Its main operations include production and trading of toys, but above all, the main goal, is to put a smile on all children’s faces! We move forward dynamically, by setting plans for the future and by committing to continuously manufacturing toys that are absolutely safe, creative and educational toys that are not only a child’s first choice, but their parents’ too. We monitor closely all the changes that take place in the global toy market as well as in the behavior of the Greek consumers. Our success lies in the fact that since 1990, we bring to our customers toys that are innovative, lasting and meet all their needs. Our brands are among the well-recognized toy-brands in Greece and cover a whole range of categories.

Social responsibility

AS Company is synonym to Good and Safe Toys. For us, the safety and quality of our toys play a vital role in terms of the company operation and course to-date. These are very important values to us since we have to deal with children and their recreation. Therefore, all of our toys are accompanied by a safety and quality guarantee, which makes them suitable for both children and their parents.

Innovative products

With the help of our own R&D and marketing departments, we design and manufacture AS-branded toys. These products meet the constantly evolving children needs

Plenty of licensed products

We work with some of the most prestigious toy manufacturers and suppliers globally, such as: Clementoni, Famosa, HTI, Ty, Silverlit, IMC, and many more, by exclusively distributing their products.

Value for money

We have a very powerful distribution network, which is comprised by 1.800 resellers. Moreover, our 14.000m2 state-of-the-art logistics center, which operates since 2003, gives us a competitive advantage as we are able to offer high quality service at a very competitive cost.

Milestones in AS Company’s History


Come to play now!

Our games have security and quality guarantee to offer carefree hours of entertainment and joy to children and parents.

Lesbian couple at the table playing board game with children.

AS for professionals!

Visit our new online store for professionals only to shop from AS Company.

Thoughts & Words


Learn more about educational play and child upbringing

Need help?

Our team is always ready to help you with anything you need and answer all your questions and queries.

Contact us

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